![]() Top 5 Brand Names & Brand Logos 2010 Values Listen closely to this segment’s audio recording from the live lecture series on the Architecture of a Breakthrough Brand, delivered by Chief Architect Bryce Winter, discussion follows lecture on MP3: 20101208.BST-whatawordsworth. Audio WAV: 20101208.BST-whatsawordsworth. ![]() On the other hand, with a generic name, the answer may be NIL. ![]() What’s a word’s worth? In the case of a brand name, the answer may be BILLIONS. What’s in a Name? Establishing Top Value for your Brand Name
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